The flashy phrase attached to many noble goals and good intentions for almost every SaaS business out there… ‘we are customer-centric‘. Let’s unpack that a…
So, say you have been thinking about Customer Success from the beginning of your company’s growth and you have a team in place. Great! How…
Never stop talking to your customers. … Because if you do, you risk: Your Product team risks drifting away from customer needs and ending up…
When you are working with customers, it is very important to always keep a level of context sensitivity. What I mean by that is, what…
The role and perception of the Customer Success function within SaaS varies a lot from one company to another. Company leaders often neglect the necessity…